WordPress was where my career started in 2011, and I have been building with it ever since — custom themes and plugins for agencies and their clients, then headless setups where WordPress feeds a Next.js frontend. What I bring to a WordPress project is the thing most WordPress sites are missing: a developer's discipline. Version control, a staging environment, a theme built from components rather than page-builder soup, and no plugin installed without asking what it costs in speed and security.
A WordPress site lives or dies on how it feels to edit six months after launch. I build themes from a set of reusable blocks with sensible ACF fields, so your marketing team can assemble new pages without breaking the layout or calling a developer. The design stays consistent because the editor only offers options that actually work.
WordPress is not slow — the average WordPress site is slow, because of a heavy page builder, thirty plugins and an uncompressed hero image. I profile the site on real user data, remove what is not earning its place, and fix the LCP, INP and CLS issues at their cause. When a site genuinely outgrows a classic theme, headless WordPress with Next.js is the next step.
Many of my long-term WordPress clients are agencies. I spent five years at a web agency building custom WordPress themes and plugins for its clients, so I know the rhythm: tight deadlines, design handoffs from Figma, client feedback rounds and sites that must be handed over cleanly. I can work under your brand, inside your project management tools, and in your Slack.
I can work on existing Elementor or Divi sites, but for new builds I recommend custom Gutenberg blocks or ACF-based templates. They are faster, easier to maintain, and do not lock your content into a builder's shortcode format.
Yes, and it is one of the most common requests. I audit the theme, plugins, hosting and performance, give you a prioritized list of problems, and fix them in order of business impact — without taking the site offline.
Yes: core, theme and plugin updates tested on staging first, backups, uptime and security monitoring, plus a block of development hours each month for small changes. It is the cheapest insurance a WordPress business site can buy.
Yes. I work white-label with agencies, overlapping with the US business day for calls and stand-ups, and communicate in English via Slack, email and video calls.